How to Construct a Strategic Topical Map for Local SEO

How to Construct a Strategic Topical Map for Local SEO

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In the digital marketing era, Local SEO is non-negotiable and a well-constructed topical map can exponentially boost its potential.

So, what is a topical map exactly? It's a method to organize closely related topics or keywords into a coherent structure that makes website content more navigable for users and caters to search engine algorithms.

The success of a topical map is determined by how well it targets the search queries of your audience. Armed with this information, you can read more pick keywords that will attract organic traffic and build out topic clusters around them.

To put this into action, you first need to conduct keyword research. Identify high-volume, low-competition keywords related to your business or services using resources like Google Keyword Planner or SEMRush.

Upon completing keyword research, craft topic clusters that center around the main keyword for every page on your website. Each secondary keyword will become its own separate sub-topic, all combined and interlinked to direct back to the pillar content.

The advantages of using a topical map in a local SEO strategy are far-reaching. Because topical maps help search engine algorithms recognize the relevancy of your website content, it's more likely to increase your site's appearance in search result, thereby driving traffic.

In summary, a well-designed topical map can greatly boost your local SEO efforts and result in a more user-friendly website.

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